Understanding the Process of Music Distribution
Understanding the Process of Music Distribution
Blog Article
The music industry is a competitive one, and as an artist you must do everything possible to stand out. This is why it’s important to understand the process of distribution. Distribution helps you reach a wide audience and increase your potential revenue. It also gives you access to valuable information about your audience, which can help you develop your craft.
While it may be tempting to upload your music directly to streaming platforms like Spotify, Apple Music and Tidal, this is unlikely to get you the exposure that you’re looking for. The best way to get your music distributed is through a service that will do the work for you, making it easier and faster to release your music and increase your audience.
There are a number of different music distribution services available to artists, from open distributors like CD Baby and DistroKid to major labels with their own distribution departments (AWAL, The Orchard etc.). Choosing the right distribution company for you will depend on your individual needs and budget.
The main function of a music distributor is to make your releases available on all of the popular digital streaming platforms and stores. This includes digital-only platforms such as Spotify and iTunes, as well as physical CDs and vinyl that are sold in brick-and-mortar stores and online.
A reputable music distributor will have a Best music distribution platform good track record of successfully promoting and selling music. They should be able to provide you with positive testimonials and case studies from past clients, as well as an understanding of the genres that they specialize in.
Besides the basic functionality of getting your music onto all of the different streaming platforms, you’ll want to look for a distribution company that offers additional services such as radio promotion and marketing support. Some will offer these as part of a package deal, while others will require you to pay extra for these features.
In addition to distributing your music, it’s important to keep in mind that the music distribution company that you choose will own some of your rights. This means that they may have the ability to sell or license your music to other companies for use in their own products and services, such as film and television.
In the past, music distributors were primarily large record labels that were selective about which artists they signed. These days, there are a number of companies that operate on a more open basis and will scout new releases before making an offer. This is especially common for larger, more established acts that already have a following and traction in the industry. Services such as LANDR and Kobalt’s Distribuokid are examples of this type of distributor.
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