The Importance of Hotel Fragrance
The Importance of Hotel Fragrance
Blog Article
If you’ve ever stayed in a hotel, chances are you’ve experienced the soothing scent of a signature hotel fragrance. Unlike the mass-market, off-the-shelf perfumes sold in department stores, hotels invest heavily in scent systems that are carefully designed and meticulously diffused through different areas of a hotel to evoke a specific atmosphere and mood for each room.
The scents used in a hotel’s guest rooms, restaurant, gym, or spa have the power to create lasting impressions that influence guests’ perception of a brand, as well as their satisfaction with the overall stay. While a hotel may have many amenities and a sleek design, a special je ne sais quoi can be the result of a signature scent that elevates the overall experience.
Hotel fragrance is an often-overlooked aspect of the hotel industry. However, these olfactory components can be just as important to a brand’s identity as any logo or website.
From the moment guests step into a hotel, they begin to form an image of the property that will have a significant impact on their experience. From the way they are greeted to the scents that fill their rooms, a hotel’s brand is shaped by every interaction and detail.
A hotel’s signature scent is one of the Signature scent design most subtle, yet powerful ways to represent its brand. While it may seem counterintuitive to focus so much on a smell that will eventually disappear into the air, studies have shown that scent has an effect on the way we perceive a brand.
While some hotels opt for generic or mass-market scents available to the public, 5-star hotels rely on custom or signature scents that are specifically formulated by a master perfumer to reflect and enhance their luxury experience. From citrus aromas that refresh and enliven, to soothing lavender or green tea, these unique scents capture a sense of the hotel and provide a memorable olfactory experience.
Ocean Breeze: This fresh and invigorating scent combines sea salt, ozone, and a hint of citrus, making it perfect for coastal hotels looking to evoke a natural beach-like experience. With middle notes of palmarosa, rose, and violet, this elegant aroma is rounded out with woody and musk base notes.
Caroline’s 400: Inspired by Caroline Astor’s celebrated ballroom, this elegant scent for hotels combines floral and woody accords to evoke the richness of a luxurious hotel experience. The opening reveals complex bergamot and sparkling grapefruit, then opens to a heart of white rose, fragrant jasmine, and delicate orchid with hints of exotic woods. This sophisticated floral blend is complemented by a dry down of rich sandalwood, opulent vanilla and erotic musk for an unforgettable hotel experience.
If you’ve ever visited the opulent Baccarat Hotel in New York City, you’ll know what it feels like to be enveloped in luxury. This elegant floral blend for hotels is reminiscent of the allure of the Orient, with top notes of refreshing, spicy and complex bergamot, milky coconut, and crisp litsea cubeba. Its heart entwines with luscious iris, lily-of-the-valley, and sensual jasmine. Report this page